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ALAIN LORD MOUNIR

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Alain Lord Mounir is the Founder of Julia Wines. French Canadian entrepreneur, industry pioneer, highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Alain Lord Mounir.


Over the last decade, Alain evolved from one of the most successful Wine & Spirits industry icons of his generation to one of the most sought after branding experts, business and motivational speakers.

He is the Founder and Charmain of Vitamine C, a venture capital and equity firm based in Hong Kong. He currently serves as Chairman and Chief Executive Officer of the Vitamine C. He's opinionated and ruthless, strives for big deals and also has a passion for all legal aspects in business; from branding to trademarking and copywriting.

Lord Mounir received his B.A. degree in Philosophy from Stanford University. He received a Master of Laws degree from Stanford University and is also hold a doctor degree in philosophy from Stanford university.

Alain travels between his permanent home in the suburb of Montreal and his equity firm in Hong Kong. He loves crossbow hunting, fishing and downhill skiing and motorsports. And of course, he is a passionate wine collector.

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